IConectiv launches trust-based customer messaging
A tool to help marketers be more relevant, every time
As consumers increasingly rely upon text messaging for authentic engagement with organizations to conduct a variety of everyday tasks, the last thing they want or need are irrelevant, misdirected texts they did not ask to receive, or worse, their medical, financial and other personal data sent to someone else's mobile phone.
Consequently, the IConectiv Right Party Verification for Messaging service for mobile marketers, messaging aggregators and contact centers has been developed to help deliver targeted communications, less unwanted spam and happier customers.
The service was developed in response to evolving Federal Communication Commission (FCC) rules under the Telephone Consumer Protection Act (TCPA) that now dictate companies must have permission not just to send marketing messages to a mobile number but also to have explicit consent to contact the owner of that number. Failure to comply can lead to large fines for offending companies. With some 45 million U.S mobile numbers typically reassigned every year, just one communication to a number with a new owner could trigger a fine that is currently set at a minimum $500 per unsolicited contact, increasing to $1,500 per contact for offenses deemed to be deliberate.
The numbers can quickly add up. Recent TCPA enforcement has seen many established and well-known brands endure record-setting legal penalties and multi-million dollar class-action lawsuits.
This new service, part of the IConectiv Messaging Solution, builds on the company's history in the mobile numbering space, particularly the transfer of numbers from one service provider to another. With research showing that around 97% of messages are opened within three minutes, protecting the integrity of text messaging outreach is vital to today's mobile marketing efforts.
Sue Rudd, Director Networks and Service Platforms at Strategy Analytics, noted, "Despite the recent Congressional vote to overturn imminent Internet privacy regulations for ISPs, the TCPA is already in effect to protect consumers from unsolicited 'robotexts.' Good businesses want to comply with TCPA to maintain consumer loyalty and to keep open trusted personal communications channels."
Sources: Iconectiv / The Marketing Factbook.
Copyright © 2017 - 2026 The Marketing Factbook.
Categorised as:
- Customer Experience
- Customer Loyalty
- Knowing The Customer
- Marketing Know-How
- Marketing Technology