Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Incentive professionals more optimistic now

A full 82% of those respondents expect incentive travel budgets will stay the same or increase in 2013, painting a much rosier picture of an industry that has suffered its share of slings and arrows over the past five years. In addition, innovation is playing a critical role in many incentive programmes these days, either as part of the planning process or as a key outcome. Nearly half of respondents say they have an innovation strategy in place or are looking at one.

The IRF Pulse Survey, which twice a year asks professionals for their opinions on some of the key trends affecting the incentive industry, covers indicators such as budget changes, specific programme elements, incentive travel, merchandise/noncash rewards and other issues that affect programme planning and implementation.

Among the findings from the IRF Spring 2013 Pulse Survey:

• Social Media and Corporate Social Responsibility (CSR) continue to be popular enhancements to incentive programmes, although their usage has dipped slightly since September of 2012;
• Despite the fact that a majority (64%) indicate they use points-based systems for their merchandise/noncash incentive programmes, this figure is down from 82% in the September 2012 Pulse Survey;
• When asked how budget increases or cuts have affected programme outcomes, 91% of those who increased budgets indicated a corresponding increase in sales results.
• 39% of respondents anticipate no change with respect to destinations for incentive travel programmes this year, and 17.5% say they will pick locations closer to home, while 16.8% will select domestic rather than international destinations with the move away from international travel stabilizing;
• When asked which specific regions they will likely choose for their incentive travel programmes, 42% of respondents selected North America, 34% said Central/South America, 32% selected the Caribbean, and 31% chose Europe; and,
• Top product categories in merchandise-based incentive programmes are Electronics (61%), Clothing/Apparel (49%), Golf Items (45%), Jewellery/Watches (45%), Luggage (44%) and Housewares (40%).

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)