Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

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Macy's reinvents its Star Rewards loyalty program

Even more engaging shopping experiences

Macy's new Star Rewards makes it simple for customers to receive benefits with every Macy's purchase. Based on annual spend, customers with a Macy's credit card will be automatically enrolled into one of three levels: Silver, Gold or Platinum. Rewards are tiered by level, with Macy's best customers receiving benefits that include free shipping, additional savings and earned points on every purchase. Additionally, cardholders are automatically upgraded to the next tier when annual spend reaches the new level. The program was developed with the customer in mind, based on a careful analysis of evolving shopping behaviors and consumer preferences.

There are three tiers to Macy's Star Rewards:

• Platinum - Customers who spend $1,200 or more annually at Macy's with their Macy's credit card will receive 25% off any day they choose with Star Pass coupons and free shipping on any purchase with no minimum spend. Customers will also earn five percent back in rewards on every purchase and, once they spend $200, will be issued $10 in Star Money that can be used immediately with no merchandise exclusions. Platinum cardholders will also receive an exclusive platinum-colored Macy's credit card.
• Gold - Customers who spend between $500 to $1,199 annually at Macy's with their Macy's credit card will receive 25% off any day they choose with Star Pass coupons and free shipping on any purchase with no minimum spend.
• Silver - Customers who spend up to $499 annually at Macy's with their Macy's credit card will receive 25% off any day they choose with Star Pass coupons.

Macy's will continue to roll out enhancements to Star Rewards throughout 2018, including more experiential benefits where members can win access to unique experiences and rewards elements that only Macy's can offer.

Macy's customers will be notified of the new Star Rewards program beginning in late September through dedicated email and in-home mailers in addition to advertising in store and online. Additionally, cardholders will be able to check their status and track their rewards on macys.com and via the Macy's App.

"Macy's customers have high expectations for their shopping experience, and earning and keeping their loyalty is now more important than ever. We listened to our customers - and with the reinvention of Macy's Star Rewards, we are delivering a loyalty program that will strengthen our relationships and better engage, reward and grow our best customers," said Jeff Gennette, Macy's chief executive officer. "Loyalty is a foundational element of our North Star Strategy, and stronger relationships increase the lifetime value of our customers. We are providing what matters most to her - an enhanced experience both in store and online, edited and elevated products, compelling value and an excellent loyalty offering."

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)