Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Digital-first approaches redefine the customer experience

Digital integration offers a truly unified view of the customer

Contact centers are responding by providing a "single pane of glass" to display historical customer information and predictive responses without an agent having to toggle between systems.

This combination of enhanced customer experience and employee experience has become a key competitive advantage in creating brand awareness and maintaining customer loyalty. Therefore, companies worldwide are investing significantly in improving the CX and EX in an omnichannel environment.

The paper analyzes how organizations can be more agile with a connected, digital platform. It recommends ways to use customer data to quickly adapt to change and proactively engage with customers.

"Sales support and technical agents are now using a wider arsenal of communication tools-voice, video, email, IVR, web chat, virtual assistants, bots, collaboration and file sharing, and social media," explained Michael DeSalles, Principal Analyst at Frost & Sullivan. "The benefits are clear: a better experience for the customer, lower times to resolution, deeper relationships, stronger loyalty and, ultimately, more sales opportunities and increased revenues. Omnichannel customer engagement is all about building relationships. This phenomenon has changed the technology needs of the modern contact center."

Some imperatives to keep in mind when switching to a digital-first model include:

• Adapt rapidly and at scale to proactively engage and be there for customers. This could mean establishing a hybrid work environmentand deploying an agile, connected and integrated digital platform.
• In a hybrid work model, leverage customer data to proactively make decisions.
• Develop and master a single view of the customer and use it to inform every part of the business. It is a matter of integrating commerce systems, marketing technology, service portals and everything related to the customer journey. This single view empowers the brand to roll out data-backed innovations.
• Digitize every part of the business. This demands a willingness to look ahead and eliminate any strategy, process or technology that does not support the customer's needs.

"If we have learned anything from this historic year, it is how to be relevant when delivering service. This takes into account customers' needs as well as how to better help agents and teams with cloud computing and digital transformation via connected platforms," observed DeSalles. "This is especially true given the COVID-19 pandemic, the challenges with the economy, and rapid change in the world of work and health."

To download the free white paper, visit: http://frost.ly/55c

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)