Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

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UK brands struggle to keep the customer satisfied

Overall satisfaction has in all four surveys since January 2013 and is now lower than at any point since January 2010 - only the utilities and banking sectors have improved during 2014.

The January 2014 UKCSI was based upon the feedback from nearly 40,000 customer experiences across 13 different sectors of the UK economy. Top of the index are retailers John Lewis and Amazon. This year a group of organisations, including Northern Ireland Electricity, Santander, Nationwide, Royal Mail and 3, were also highlighted for gaining the largest improvement in customer satisfaction scores over the past five years, demonstrating there are examples from every sector that are delivering improvements in customer satisfaction.

There are signs of improved focus on customer satisfaction in the Utilities sector. Southern Water, Yorkshire Water and United Utilities registered the largest improvement in satisfaction score over the past year and four of the big six returned higher scores, however there is still lots of potential for this sector to improve as many utilities companies saw their satisfaction scores continue to fall and the sector remains the lowest scoring sector included in UKCSI.

"Many organisations are struggling to keep pace with a business environment that has undergone rapid change in recent months. Some brands are improving customer satisfaction by operating in an agile and innovative way, but overall it is clear that a new approach is required for this new environment," said Jo Causon, CEO for the Institute of Customer Service. "Businesses need to take a look at the experience they are delivering to customers and identify how it can be improved."

The UK is shifting from a transactional economy to a relationship economy, customers expect a dialogue with organisations rather than monologue, and they are using a mixture of new and existing channels to engage with brands. They demand transparency, are increasingly service savvy and focus on ethics and sustainability. Consequently, the UKCSI's results suggest there is great potential for companies to drive growth and brand loyalty by improving customer service.

The research also suggested that customer service still has a direct impact on the bottom line. The dramatic changes in the retail food sector in recent months has been reflected in the index, with companies such as Lidl, Waitrose and Aldi that have improved customer satisfaction scores, experiencing growth in sales and market share.

Customer's feel that 'speed and responsiveness', 'complaints handling' and 'staff behaviour' have deteriorated most in the last two years and only two of the 28 metrics measured in the UKCSI showed improvements since January 2013: 'outcome of the complaint' and 'on-time delivery'.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)