Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

At last, Big Data gives marketers a real edge

The study, entitled 'The Big Potential of Big Data', was based on a mid-2013 survey of 211 senior marketers based in the US, including corporate and advertising agency executives. Forbes Insights also conducted one-on-one interviews to provide additional context for the study's findings.

The report found that heavy users of big data were much more likely to produce useful insights about consumers than light users or non-users. But more importantly, according to Bruce Rogers, chief insights officer for Forbes Media, heavy users of big data are also more likely to report gains in sales.

Among the study's key findings:

• The more frequently companies felt they were making sufficient use of data, the more likely they exceeded their goals. Some 92% of companies that had always or frequently made sufficient use of data said they had met or exceeded their goals, while only 5% that were making sufficient use of data said they were falling short of their goals.
• Many executives believe they are using big data enough when in fact they aren't. The majority of both ad agencies and non-agencies said that they were frequently or always making sufficient use of data in marketing decisions. However, only about one in ten non-agencies managed more than half their advertising and marketing with big data, and one third of agencies used big data in more than half their initiatives.
• Executives are often struggling to define big data and identify its potential benefits. Just over half of senior executives (both at agencies and other companies) said they agreed or strongly agreed that they had a good understanding of big data and its benefits.
• Systems that generate data quickly and that can account for changing consumer behaviour (for example, those that utilise machine learning) are likely to become increasingly important to marketers. Approximately one quarter of respondents called them "ritical to the success of their marketing", while more than 43% said they would be increasingly important for most marketing initiatives.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)