Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Report examines C-Store retail strategies for 2018

Loyalty membership plays a big role in c-store choice

The C-Store Shopper Profile report examines the interests and behaviors of over 1,000 American consumers through data gathered from a recent Excentus-Ipsos survey, providing a holistic view of convenience retailers' core customers: who they are, what drives them, what they value, and most importantly, what makes them loyal to one c-store brand over another. The report also looks at how personalized offers and rewards currencies can incentivize and change shopper behaviours.

The report provides a number of useful retail c-store insights, including:

• Loyalty shopper demographics that can inform a c-store's revenue and business strategy, including gender, age, marital status, education, income, and in-store spend
• The top reasons why customers choose to shop at a specific convenience store
• The factors that influence shopping behaviors and decisions on where customers shop
• Incentives convenience retail operators should consider offering, and the platforms through which they should offer them

The report also highlights the role loyalty programs play in motivating shoppers across demographics - for example:

• 73% of shoppers will shop more frequently (51%) or even exclusively (22%) at the convenience store where they are a loyalty member
• One out of every two loyalty shoppers (51%) are influenced by their loyalty program to make a purchase in addition to gas. This is slightly higher in males (60%) and people with children (59%)
• Customers who shop exclusively at the c-store where they are a loyalty member tend to be male (32% versus 11% female), 18-34 (30%) and have children
• Two out of five loyalty shoppers will spend more than $10 per c-store visit

"The convenience retail marketplace is fiercely competitive, and there is no greater advantage you can gain as a c-store operator than understanding your customers and how their behaviors impact your bottom line," said Brandon Logsdon, president of Excentus. "Our C-Store Shopper Profile provides convenience retailers with a single source of data they can use to improve their business - from attracting more customers into the store, to knowing how best to engage with each member to increase frequency and spend."

"Loyalty has become an integral part of the decision-making process for c-store customers, and the convenience retailers who leverage this data into their loyalty program strategy, and create rewards experiences that appeal to their customers' behaviors and preferences, will be most successful in the years to come," Logsdon continued.

The full report has been made available for free download here: http://excentus.com/c-store-shopper-profile

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)