Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business. You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy.

Get it on Amazon (Kindle/Print)

Social Logins help marketers avoid mis-targeting

The research highlighted a growing trend of consumers who admit to intentionally providing misinformation when creating accounts that then leads to further mistargeting.

According to the click here, 88% of consumers have now come across a site offering social login capability, a rise from last year's results. This function allows users to register with a site via a social login platform such as Facebook, Twitter, Google or LinkedIn. The research also highlighted that companies offering this capability were deemed 67% more up to date and innovative. Further to this, consumers utilising the social login facility found it to be 49% faster than traditional registrations and 30% enjoyed having one less password to remember, overall making it a more positive and streamlined customer experience.

"This research shows the necessity for marketers to deliver an engaging and personalised experience. Brands are unable to deny the value of understanding the true identity of their consumers, and this is made possible with social login. By having guaranteed valuable data that consumers volunteer via their social platforms, organisations can make this change and be sure they are no longer mistargeting consumers," said Russell Loarridge, managing director (Europe) for Janrain.

The research also reveals the types of mistargeting that consumers were experiencing at a result of inefficient marketing. 61% of consumers reviewed had encountered an offer that clearly showed the company did not know who they were targeting. Furthermore, 40% actually encountered mistakes in the basic information about them and 36% felt there was mixed information across different methods of communication. With the majority surveyed viewing social login as an effective tool to increase the personalisation of their online experience and avoid mistargeting.

The study also revealed the alternate behaviour that consumers display when utilising the facility. Some 67% of consumers are more likely to return to a website that remembers them without a username or password. Consumers also are encouraged to engage more when social login is available, in fact 56% would read more articles on their mobile phone or tablet and 52% would make more purchases thereby reducing the barriers to mobile ecommerce.

"The research has revealed the expectations of consumers and the requirement for organisations to provide above and beyond this. Customers want an enjoyable and simple experience, which means no tedious login experiences and no frustrating mistargeted marketing content, all of which marketers can avoid by using a facility like social login," concluded Loarridge.

Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business.

You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy. Grab this goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid CX strategy.

While most marketers could list maybe a dozen key points for improving their brand's Customer Experience (CX), the researchers and writers at The Marketing Factbook have identified FORTY main 'CX Keys' which will help you drive your customers to new levels of delight, loyalty, advocacy and profitability.

The areas in which customers have direct contact with your organization are perhaps the most obvious places in which CX improvements can be made, and this report addresses all 24 of these 'Direct CX Keys', applicable to offline and online businesses alike.

At the same time there are many other areas that indirectly affect CX (such as the supply chain, policies and processes) in which every business can make simple but far-reaching improvements. This report guides you through the problems and solutions for all 16 of these 'Indirect CX Keys', many of which are often forgotten or under-played even in the best CX strategies.

Get it on Amazon (Kindle/Print)