Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Affiliate marketing sales to hit £4.6bn in 2010

The Affiliate Marketing Buyer's Guide 2010, estimates that the UK's digital performance marketing sector grew by 8% in 2009 and will expand by a further 12% in 2010.

According to the report, the sector was worth £4.13 billion in 2009, when an estimated £245 million was paid in commissions and fees to affiliates and networks.

In line with the sector's overall growth, the value of commission and fees will increase to £275 million for 2010, according to the report.

The 4.62 billion figure should be seen in the context of figures released by the Interactive Media in Retail Group (IMRG), which predict that online sales during 2010 will reach some £56 billion.

The affiliate marketing industry will be responsible for 8% of all online sales within the UK during 2010 according to these figures.

According to Econsultancy's research manager, Aliya Zaidi, "Econsultancy believes that the sector will continue to add value to the customer journey and drive significant sales for companies which they wouldn't have otherwise made."

And, although the recently harsh economic climate has caused problems for the sector, it has also benefited from a shift in marketing emphasis to performance-based marketing and online channels.

"There is also increased consumer demand for bargains, coupled with the growing trend toward researching purchases online. Increased consumer thriftiness has meant opportunities for affiliates offering deals, discounts and voucher codes," said Zaidi.

The Econsultancy/ExactTarget Marketing Budgets 2010 Report, published at the beginning of 2010, found that 36% of responding companies were planning to increase their affiliate marketing budgets compared to only 9% who said that they were planning to decrease them.

Among the key affiliate marketing trends identified in the report for 2010 and beyond:

• Affiliate marketing prospers in difficult economic climate;
• Transparency holds key to enhancing industry reputation;
• Consumers turn to voucher-code and cash-back websites;
• Case for multi-attribution model gains momentum;
• Emerging channels drive affiliate marketing innovation.

The affiliate networks profiled in the report include Affilinet, Commission Junction, Digital Window, LinkShare, Online Media Group (OMG), Paid On Results, TradeDoubler, and Webgains, and the agencies profiled include 7thingsmedia, Affiliate programme Advice, Altogether Digital, Azam Marketing, bigmouthmedia, Existem Affiliate Management, Media Contacts, R.O.EYE, Stream:20 and ZenithOptimedia.

The full report can be purchased directly from Econsultancy's web site - click here.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)