Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Millennials dig into social content discovery

The 'Content Finds the Customer' report concluded that the volume of content doesn't really matter but creating the right content and delivering it consistently - wherever your customers are - does matter.

In the midst of today's undeniable "ontent explosion", digitally-savvy Millennials are always connected to content and information. In fact, European consumers aged 18 - 36 are checking their smartphones an average of 36 times a day compared with those living in the US who look at theirs an average of 43 times a day. This suggests that, if a brand was to send a Millennial an email, it's likely that they will see it the same day, or even within seconds of it being sent.

Millennials are constantly consuming content and then discerning and sharing what they find relevant on their social channels, so it's important that the content finds them on the right social platform and in the way they are trying to engage.

Among the study's key findings:

• Millennials embrace brands on social media
  Five out of six Millennials surveyed said they connect with companies on social media networks.
• European markets use fewer channels to discover content
  Social networks dominate content discovery amongst Millennials, drastically outpacing online and customisable newsfeeds, email and search engines. Facebook is the most popular platform for content discovery in the UK (52%), the Netherlands (38%) and Germany (44%) followed by YouTube and Twitter.
• Social media is overtaking email
  On average, Millennials share 6 pieces of content via social media per day, which has overtaken email (at 5 shares per day) as the de facto standard channel for sharing content.
• Hyper-targeting is the new norm
  Millennials are expecting content that is tailored to them and their needs, whether it is personalised social networks, customised news feeds or music streams that constantly adjust to their changing tastes. Some 71% of survey respondents said they are most likely to listen to hyper-targeted music streaming services like Spotify over non-targeted listening options like local radio.
• A prompt reply is a must
  Millennials consider speed of response important when they engage or communicate with companies. The study showed a preference for instant gratification approaches, such as online technical support via chat.

"Today's customers are accessing a wide range of on- and off-line channels to start, stop, re-join and jump engagement levels, carving out highly individualised paths to purchase," concluded Paige O'Neill, CMO for SDL. "Social is the channel of first choice for Millennials, and that will have broad implications for marketing as brands seek to build trust and relationships with this important demographic. We now have the ability to create and target content in context, which means content will truly have the ability to find the customer."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)