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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Amex to sell insights from cardholder data

American Express has this month announced the launch of a new 'American Express Business Insights' unit, providing analytics and consulting for business clients, and using data drawn from the company's global network of cardholder spending data.

The Business Insights unit will combine up-to-date aggregate trend analysis and help identify strategic opportunities based on aggregated spending patterns from the company's approximately 90 million cardholders and over 4 billion transactions per year, throughout 127 geographical markets.

The unit will work with business clients to provide data-driven insights focused on specific customer segments that will help them to develop customised marketing strategies, with consulting services including:

Business Insights will operate within the American Express Global Merchant Services unit and promises that cardholder spending data analysis will be done only on an aggregate level, and will never disclose any personally identifiable information to merchants or partners for marketing purposes. This aggregated data involves the pooling of transactional data and other public market data to create customer segments (such as 'ultra-affluent' or 'large corporate') to help evaluate purchasing patterns within a business.

"Our ability to interpret trend patterns across our global network will provide insights for businesses that are fighting every day to improve their offerings and reach their customers more effectively," explained Bill Glenn, president of Global Merchant Services for American Express. "Businesses constantly wrestle with thorny questions like which markets to enter or expand into, where to open new stores, and how to define their ideal customer. We aim to help them answer these questions."


Sources: American Express Company; American Express Business Insights /
The Marketing Factbook.
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    Categorised as:

  • Customer Experience
  • Knowing The Customer
  • Marketing Know-How
  • Marketing Technology

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2026 Peter J. Clark