Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Mobile is building loyalty rather than sales

The survey found that 46% of retailers that already have a mobile strategy in place - and 74% of retailers that are planning to implement a mobile strategy in the coming year - are using mobile primarily to increase customer loyalty or to provide a more personalised experience for their customers.

Of the more than 100 organisations surveyed, only 22% said that mobile transactions accounted for more than 20% of their sales. Although that number is up from 16% in 2012, in a similar survey EPiServer conducted at the same conference one year earlier, the research suggests that, unless you're a major player (for example, Amazon or eBay), mobile transactions are simply not the primary driver of ROI from a mobile strategy.

Even among pure-play web merchants with a mobile strategy in place, 60% said mobile transactions accounts for less 20% of their sales, with the remaining 40% indicating that mobile commerce made up only between 20% and 40% of sales. To that end, only 8% of those surveyed said they use their mobile strategy for sales, compared to the 46% that use it for customer loyalty and personalisation.

"We call it the 'Amazon effect'," said Bob Egner, vice president of product management for EPiServer. "As e-commerce powerhouses such as Amazon and eBay make it increasingly difficult to compete on price, retailers are using mobile as a way to differentiate themselves through convenience and brand loyalty. We see that retailers are still not completely sold on the ROI of a mobile strategy that focuses on mobile transactions."

In fact, retailers are realising a higher return and an increase in repeat business when they provide their customers with a positive experience that fosters loyalty and convenience, rather than building out a complex transaction model.

The survey also found that, in the next three to five years, 60% of respondents plan to make the greatest investment in their website, up 1% from 2012. Some 35% of respondents indicated that their greatest investment will be in mobile, up 11% from 2012, and 5% said their social strategy will be their greatest investment, down 17% from 2012.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)