Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Marketing ROI still lagging without data analysis

The study found that many marketers are missing valuable targeting opportunities and could even be putting some of their customers off due to 'data wastage' (the failure to make use of the different pieces of customer data that various parts of the company collects).

In fact, despite handing over their personal details and preferences to companies they deal with, 65% of consumers said that these firms were still sending them marketing offers for products that they would clearly never buy.

More than half (58%) also said that several firms did not even know that they were existing customers, and were sending them offers aimed at new buyers, while 52% said that companies have repeatedly tried to sell them products that they have already bought.

The study's results suggest that companies are either lacking, or failing to make use of, the "single customer view" that has been the object of so many concepts, technology and initiatives since the earliest days of CRM (customer relationship management).

According to Richard Higginbotham, head of marketing for Transactis, "Many businesses are failing to rationalise and make use of the full range of information available to them, to enhance marketing and CRM initiatives. We have dubbed this 'data wastage', and it represents a significant opportunity for marketers who gather and rely on huge amounts of customer data in their daily operations."

In fact, Higginbotham warned, not only are many marketers wasting money on redundant or poorly targeted offers but their customers are taking note, and neither of these situations can be good for the long-term health of a brand. By eliminating data wastage, marketers can make much more efficient use of their budgets and boost their return on marketing investment.

Higginbotham concluded: "Turning customer data into a manageable and accessible asset is not necessarily an easy road but, for those who do so, it pays dividends, strengthening the company's ability to interact with and build upon its existing customer base."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)