Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

The seven habits of effective marketers

The report, entitled '7 Habits of Effective Marketing Organisations', was compiled to develop a better understanding of how organisations are currently thinking about investments in their marketing programmes, systems, and people.

The study found that the top seven habits of the most advanced marketers currently include:

1. Establish benchmarks and encourage oversight
   With more revenue responsibility than ever before, marketers have to attain C-suite buy-in and must also use new technology to help establish measurement standards.
2. Retain to acquire
   Customer retention metrics are vital for planning processes and marketers must pay attention to retention by increasing the information exchange between retention and acquisition teams and by placing values on retained customers.
3. Balance brand and direct marketing
   Marketers should strike a balance between direct and brand ads and traditional and digital, and when it comes to the budgeting process, companies should use digital in conjunction with traditional marketing to enhance response rates.
4. Target and publish for budget season
   Content marketing is key for companies with longer sales cycles and branding efforts should be timed to coincide with corporate budget season (which is August through October for 40% of companies).
5. Hire and train for tomorrow
   As more organisations are focused on data-driven marketing, the necessary skill sets are expanding and evolving and the three biggest shifts concern the intersection of marketing with data and technology, the increased demand for content creation and management, and the need for improved user experience.
6. Be ready for the upturn
   With hopes of an economic turnaround, 56% of respondent companies are planning for a larger budget in 2011 compared to 2010.
7. Take advantage of technology
   Companies adopting the right marketing technologies will have a competitive advantage and newer technologies such as marketing automation and marketing resource management are quickly growing with a number of companies planning implementations or evaluating the technology.

The full report has been made available for free download from Eloqua's web site - click here (free registration required).

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)