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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

HBC Rewards does away with plastic loyalty cards

The emphasis is on a seamless digital experience

In Canada, HBC (Hudson's Bay) has recently made it easier to earn rewards with an updated and improved Hudson's Bay Rewards loyalty program, which features modernised reward offerings and a frictionless omni-channel experience.

Redesigned with the customer experience in mind, the updated program is an extension of Hudson's Bay's new "Live a Colourful Life" brand ethos and is now fully integrated on TheBay.com, with enhanced security features, a new look and feel, and a variety of new and simplified member benefits, such as:

Redeem points instantly in-store or online at any time. The point threshold has been lowered, and customers can now redeem as little as 1000 points ($5).
Gift points to another rewards member through a quick, simple transaction. Both the gifter and giftee will receive confirmation emails once points have been transferred.
Support local communities by donating reward points to one of the Hudson's Bay Foundation's charitable partners, which can be found through the rewards portal on thebay.com/rewards.

With a new, fully-digital platform, customers no longer require physical rewards cards - they simply provide an email address or phone number to earn points when shopping in-store.

By integrating rewards services directly into ecommerce, customers have a safe and secure platform to easily manage their rewards membership. Members need only to link their membership to their online profile to earn points on every purchase in-store and online.

"We undertook extensive consumer research to ensure we were delivering meaningful changes that mattered to our customers," said Allison Litzinger, VP Marketing - Brand, Customer and Loyalty, Hudson's Bay. "With the launch of our 'Live a Colourful Life' brand platform earlier this year, we have evolved our entire customer experience, and the improvements made to Hudson's Bay Rewards reflect the brand promise and commitment we have made to our customers."

Sources: Hudson's Bay / The Marketing Factbook.
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Categorised as:

Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology

Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)