Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Single Customer View closes Personalisation Gap

It is only by understanding a wide amount of data based on personal behaviour and interests that enables ecommerce companies to communicate with their customers and prospects at the most influential times. Using SCVs at scale can offer insight into larger aggregate trends involving all of the consumers that visit your site.

One such example of aggregate trends is the growth of tablet use. They are becoming an increasingly popular platform for ecommerce purchases compared to smartphones. They are more tactile and have larger, easier to read screens. As more evidence points to the so-called 'couch commerce' - that is, watching TV while browsing and making purchases on tablets, then, what better time could there be to target them with personalised offers when they are multi-tasking in this way?

Armed with a detailed and accurate SCV, ecommerce brands can personalise communications with potential consumers and greatly increase purchase conversion. The SCV becomes the backbone for a wide range of tailored communications, whether via email, social, mobile app, SMS, onsite and more. These include automated and targeted campaigns based on when the individual likes to shop, on what device, and specifically what they are interested in.

Sailthru retail client, Alex and Ani, prides itself on enriching the firm's online customer experience by curating and personalising highly relevant content showcasing the variety of meanings behind its products and company. Using its unique stories helps to fuel the company's tremendous online sales growth.

There is tremendous noise among marketing technologies today, all claiming the ability to deliver a true SCV. Here are some key tips on what to look for in a provider:

• Omnichannel Data
  This offers multiple points of entry for acquiring new consumers and once a relationship has been established, allows companies to interact with brands on multiple channels. Building a 360-degree view requires data from all of these channel sources.
• Long-Term Data
  Real-time access to data going back to the point of customer acquisition is needed to build true relevance based on an SCV. If your provider is using legacy systems and relational databases then this long-term view is impossible.
• Consumer Interest Graph
  A true 360-degree view includes a combination of both explicit behavioural data and implicit interest data that allows companies to personalise based on the whole. Ask what information your potential partner is collecting, if it's a name, location and behavioural data points, then you need more.
• Downstream Data Analysis
  With all of this data, companies need the ability to determine the long-term, downstream impact of all of their marketing decisions and tests. Without a turn-key advanced analytics platform, your omnichannel behavioural and interest data will not allow you to develop proprietary insights that drive innovation.

"Companies that invest in a true SCV will be able to reap the benefits of real-time personalisation," concluded Capel.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)