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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

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Most Canadians researched Christmas gifts online

Nearly 8 out of 10 Canadians (76%) said they were going to conduct online research before heading out to the shops to buy their gifts for Christmas 2010, up 26% over 2009's figure, according to a recent study by Staples Canada and Angus Reid.

The survey's results suggest that the average Canadian consumer has started being smarter about the way they search for and buy gifts, and that the internet is not only seen as a great resource for learning about products but that it is also seen as a way to save time and money.

According to Craig Taylor, vice-president of e-commerce for Staples Canada, "If you are typically a last-minute shopper, you can find some great savings by shopping or researching online, while also saving some time hiking around stores."

While most Canadians decided to research their gift ideas online for Christmas 2010, 91% still planned to purchase their gifts in bricks-and-mortar stores after completing their initial internet research.

Staples therefore decided to take advantage of this by offering free delivery for orders of Can$50 placed online, and by offering a 110% price match guarantee. Popular items in the Staples gift lists included the Sony Reader Touch Edition and the Apple iPod Nano.

Staples operates stores in all provinces across Canada under the Staples Canada and Bureau en Gros banners, currently having over 13,500 employees and more than 320 stores.

Sources: Staples Canada; Angus Reid / The Marketing Factbook.
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Knowing The Customer
Marketing Know-How

Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)