Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Sales more likely after a personal message

The study found that consumers not only exhibited a very positive response to personalised communication, but that they actively understand the concept and are demanding even more tailored marketing communications from brands.

In fact, 63% of UK online shoppers said they are more likely to read a personalised message they receive from a brand they know and then complete that purchase (51%) following a personalised offer.

Other interesting findings from the study included:

• 57% of online shoppers prefer to make a purchase on their home computer or tablet, with the most popular place to make a purchase (56%) being from bed.
• 64% of online shoppers prefer it when a brand recommends products the consumer has previously shown an interest in, such as items on their wish list or in their shopping basket.
• 60% prefer it when a brand sends personalised communication with reference to a past purchase or browsing history, with almost two out of five confirming that branded emails are 'very' or 'sometimes' helpful when tailored to their interests.

With individuals now interacting with a brand across multiple mobile devices, every brand experience needs to be optimised for mobile to mitigate low conversions and/or basket abandonment. In fact, 42% of online shoppers have abandoned a purchase because it was too complicated to complete on a mobile device and 60% still prefer to use a laptop over a mobile device, due largely to a poor mobile experience.

Consumers also said that they want their online browsing experience optimised for mobile devices. They would be more likely to increase both average order value and purchase frequency if every brand experience were optimised for their chosen device. Some 45% of shoppers said they were likely to make an online purchase if the website was easy to navigate using a mobile phone.

"This study shows that consumers are demanding personalisation from their online and in-store shopping experiences. In order to meet this demand, brands must understand their customers on an individual level, deliver content that is interesting, timely and relevant to each user and also optimise that content to render on any device," said Neil Capel, founder and CEO for Sailthru. "It's about giving every individual what they want, when they want it and recognising that need even before they do. This is the future of successful brand-to-consumer marketing."

Consequently, Capel suggested, brands must stop merely dabbling in personalisation and make the right moves to provide relevant and platform-specific communications, or risk being left behind as their competitors do exactly that.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)