Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Five ways to drive frequent flyer redemptions

The paper, entitled 'Accelerating Redemption', identified and explained the five strategies the company believes airlines should adopt, based on its experience of managing multiple international airline loyalty programmes. In brief, the strategies are as follows:

1. Give customers something to dream about
   And apart from feeding their dreams and aspirations, also give customers something to keep them going. Offer programme members transparency in terms of what they can expect to achieve and ensure they receive plenty of 'sweeteners' on the route to attaining their chosen gift or service.
2. Become part of their world
   Offer members a wide range of gifts and services which are appropriate to their broader lifestyles and tastes. Blackout dates for redeeming free flights frustrate customers where there are no seats at the lower or even standard mileage levels.
3. Make the programme appealing to all members
   Allow redemption through a range of devices and tablets, not just PCs and Macs, and ensure that there is an attractive mix of both exclusive or aspirational and readily-attainable items.
4. Don't overlook lower-spending passengers
   Lower spenders, or less frequent flyers, arguably have the greatest potential for increased usage, so implement a programme that allows members to 'top up' their points with cash in order to access preferred rewards more quickly.
5. Keep in touch with programme members
   Have a clear strategy for communicating with members using a range of channels including newsletters, websites and email. Allow self-selection of preferred communication channels.

"No rewards programme, however well-researched, well-funded and well-intentioned, genuinely drives customer relationships and improves sales unless customers actually redeem their points," explained said Dan Martin, commercial product manager for Collinson Latitude. "The programme can only add value when they start redeeming, so it's vital for airlines to kick start that redemption habit as soon as possible. But with US$16 billion worth of rewards earned each year going unredeemed, it's clearly proving to be a hard habit to instil."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)