Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Five ways airlines could boost relationships and loyalty

Those who know their passengers best will always win

The growing scale and speed of digital transformation in the travel industry landscape is continuous. Recent data shows that digital travel sales are set to reach more than $600 billion in 2018. While travel businesses are moving rapidly to adapt and deploy new systems to meet digital consumer habits, the truth is that most airlines are not prepared for this new reality.

Results from Boxever's 2018 travel research, which surveyed over 1,000 U.S. consumers between the ages of 18 and 65, reveal a substantial disconnect between what today's traveler expects and what airlines are currently delivering. However, airlines still have an opportunity to better connect with customers by reimagining their approach to marketing and making better use of data.

Based on survey findings, below are the top five ways airlines can achieve a superior travel experience for their customers:

• Determine communication channel based on demographic
  Consumer preferences differ with age when it comes to communication with airlines. Over half of millennials primarily use email (57%), while Gen X prefers to communicate over the phone and baby boomers prefer to use the airline's website. To effectively engage with consumers, airlines must understand these nuances and execute accordingly.
• Remember personal details
  Nearly 60% of all consumers expect airlines they've traveled with previously to remember their seating preferences. Additionally, younger generations are more likely to book extra days on a business trip for leisure. Offering a preferred seat or options to extend a trip proactively are simple ways that airlines can impress potential customers.
• Respond quickly
  Over 60% of American consumers expect airlines to respond to a problem (such as a lost bag) within 30 minutes. Further, almost all consumers (96%) expect a response within 24 hours. As such, airlines must have systems in place to collect this incoming consumer data, filter it by individual traveler and respond quickly via the traveler's channel of choice in order for the customer to feel satisfied.
• Customize consumer loyalty perks
  Over one third of respondents said collecting airline points is important to them. Other areas of importance include flight upgrades (21%) and priority check-in (16%). To maintain happy customers, airlines should offer these types of perks and reward travellers for their loyalty.
• Keep customer trust through transparency
  57% of consumers said they will dump an airline over hidden fees and 44% won't re-book after unexplained delays. Therefore, airlines must be transparent throughout the entire booking and travel process to make customers feel informed and respected, increasing the likelihood they will re-book in the future.

"Higher consumer expectations place more pressure on airlines to understand their customers on a personal level and deliver the experience they"re looking for," said Dave O'Flanagan, CEO of Boxever. "This survey indicates that tailoring the experience for each traveler is the best way to establish long-lasting relationships. To accomplish this, airlines must re-evaluate their use of data and leverage the necessary technology to empower relevant, consistent experiences across all channels."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)