Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Factors driving digital marketing success

The study identified a definite turnaround in the mindset of the marketing industry. While 70% of survey respondents cited customer retention as a high priority for 2010, 58% said the main focus for the year would be on customer acquisition.

And those organisations ramping up their acquisition activity are doing so in an increasingly targeted fashion, applying consumer insights to help add more intelligence to segmentations and message relevance.

The study also highlighted the fact that making more effective use of digital channels was seen as the major challenge for UK-based marketers in 2010, and identified both 'improved targeting' and 'access to internal resources' as major drivers for digital success during the year.

In addition, two thirds of marketers said they planned to focus on trigger-based activity to drive contacts with more timely and relevant offers, while 83% want to use customer insight to target new customers more effectively.

"The degree of personalisation and up-to-the-minute relevance possible via digital channels means that using deep customer insight to get targeting right will be one of the key drivers of digital success in 2010," explained Jim Hodgkins, managing director for Experian Marketing Services. "What marketers should be focusing on is understanding which channels work for the individual customer and using this data insight, combined with marketing platforms and analytics, to create integrated marketing campaigns that blend the use of traditional and digital channels appropriately."

It seems that marketers will continue to face significant challenges, however, with two thirds claiming to be under pressure to deliver greater results with lower budgets.

However, a greater challenge appears to be the availability (or lack thereof) of skilled internal resources - an issue that could impact on marketers' digital aspirations. Some 63% of respondents felt that a lack of internal resources could limit their ability to deliver against their objectives, suggesting that the effects of cutbacks within marketing departments are continuing to be being felt.

Hodgkins concluded: "Despite the fact that there's evidence of a slight recovery in marketing budgets and spending for 2010, many marketers are still facing resource challenges. This squeeze on resources could threaten drives to use digital channels more effectively or see marketers looking to automate operational aspects of the marketing process and turn to external consultants to support key projects."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)