Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

UK brands to invest in Proximity Marketing

Almost all respondents (99%) are either already investing in (28%), are in the process of doing so (51%), or are considering (20%) trialling or investing in a proximity marketing campaign. It was also revealed that of those, 79% are planning to implement proximity marketing campaigns within the next six months.

Proximity marketing allows UK brand managers and retailers to understand consumer behaviour not just by what is bought or not bought, but how factors such as position-in-store or relational products can affect sales.

In store, proximity marketing can up-sell, cross-promote, incentivise, engage, educate, entertain and, increasingly, handle the sale itself. The survey revealed that 80% of respondents say this ability to gather more accurate data to better understand their customers is an important benefit of proximity marketing.

Almost four in five (79%) respondents say proximity marketing is useful for knowing how much time customers spend in-store, and 81% say it is useful for understanding which products customers dwell near but do not buy (84% say store analytics is helped by understanding hot and cold spots).

And 50% of those surveyed say they would use proximity marketing to draw people to specific locations within company stores or sale points, and 47% report they would use them to encourage passers-by to enter or investigate company stores or sale points.

Indeed, four out of five marketers (80%) said the ability to drive loyalty with their customers is an important benefit, and over three quarters (76%) report the ability to better engage with their customers is extremely beneficial.

Some 95% of respondents say that having more knowledge on how to conduct a trial or start a proximity marketing campaign would encourage their company to invest more.

Similarly, 94% say they would be likely to invest more if there were more cases to demonstrate success with 96% saying they would invest more if there was the ability to gather deeper analytics to measure success.

"Brands that utilise proximity marketing to deliver relevant, contextual messages tend to see an upturn in conversion rates - and arguably have more loyal customers," concluded Airspace CEO, Ian Malone. "Even the brands that use the technology simply to understand their customers better stand to gain a competitive advantage over those that don't have access to the kind of rich data and insights that proximity networks can deliver."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)