Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business. You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy.

Get it on Amazon (Kindle/Print)

Consumers seeking more immediate rewards

A recent study by Granby Marketing Services found that 60% of British consumers think that an immediate reward is the most important aspect of a marketing promotion, whilst 39% would be most interested in a simple price discount.

Overall, 87% of consumers said they would be willing to switch from their usual brands for a promotion such as a discount voucher. Given the currently poor economy in most countries, it was not surprising that most consumers said they no longer want to shop without rewards.

In fact, recent research from Sainsburys Finance found that two-thirds of the UK's credit cards offer some form of reward to encourage greater spending, and consumers are more aware than in the past of the rewards they can earn using their credit cards.

And, according to a credit card rewards study by TNS, cashback programmes rose in popularity from 57% in 2007 to 61% in 2008, becoming the most popular type of rewards programme across all age and affluence ranges However, Sainsburys also noted that the number of credit card rewards being offered are beginning to decline in the UK, which may explain why more consumers are now turning to internet-based discount vouchers.

"It appears that people are seeking immediate benefits that impact quickly and directly on cash flow," explained VoucherSeeker director, Neil Ainsworth. "Maybe consumers simply want to be rewarded for the money they spend with money back so they have no restrictions on what to spend the reward on."

As a result, credit card providers are having to reassess how they give consumers rewards as consumers become more demanding in terms of what they want in return for their loyalty.

"In order for card issuers to survive in the current market they will need to offer more of what consumers want and think is important," concluded Ainsworth.

Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business.

You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy. Grab this goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid CX strategy.

While most marketers could list maybe a dozen key points for improving their brand's Customer Experience (CX), the researchers and writers at The Marketing Factbook have identified FORTY main 'CX Keys' which will help you drive your customers to new levels of delight, loyalty, advocacy and profitability.

The areas in which customers have direct contact with your organization are perhaps the most obvious places in which CX improvements can be made, and this report addresses all 24 of these 'Direct CX Keys', applicable to offline and online businesses alike.

At the same time there are many other areas that indirectly affect CX (such as the supply chain, policies and processes) in which every business can make simple but far-reaching improvements. This report guides you through the problems and solutions for all 16 of these 'Indirect CX Keys', many of which are often forgotten or under-played even in the best CX strategies.

Get it on Amazon (Kindle/Print)