Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Delivery and returns are critical to keeping customers loyal

2 In 5 consumers switch online brands as loyalty fails

The study found that simply developing a functioning e-commerce experience is no longer enough for a vendor to increase sales and capture loyalty. It has to be the best possible experience.

The study, entitled 'Delivering to customers and rebuilding loyalty', argues that retailers and brand owners must facilitate choice and enable shoppers to try before they buy. In short, they need to provide a delivery option that suits the customer, not the deliverer.

The guide sets out four ways that vendors can overcome these challenges, improve loyalty and increase sales through delivery and returns:

1. Create a variety of delivery options - for many, speed is of the essence, others it's cost while some seek sustainability. A great ecommerce experience must ensure all are available.
2. Automate the delivery process - expectations around how quickly items should be delivered has evolved. Two thirds of shoppers are even willing to pay more for a quick delivery.
3. Live tracking of parcels and returns - a quarter of shoppers are extremely likely to return to a brand that offers real-time order tracking. Tracking deliveries also enables the seller to monitor the performance of carriers, and compare the efficiency and quality of different services.
4. Easy returns and repurchases - more than 20% of items purchased from an online store are returned, and each return can cost about £20 to process. In a world where 43% of customers expect to be able to "try before they buy", this isn't sustainable.

Lars Pedersen, CEO of nShift, said: "Customers today check out the delivery and return options, before they shop. If one online retailer can't fulfill their need now, they'll simply shop elsewhere. However, if a vendor can provide a first-class customer experience through excellent delivery and seamless returns, it can build loyalty with its customers. This increases the chance of repeat purchases and recommendations which, in turn, leads to greater revenue."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)