Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Consumers will defect for a promise of better privacy

But they're getting frustrated with today's poor practices

The survey and report findings revealed a potential host of business opportunities for improvement on data privacy, including the potential for consumer loyalty, trust, and preference.

"Data privacy is a burning conversation for consumers, companies, and regulators all around the world," said Ben Brook, CEO of Transcend. "Businesses are not yet realizing the benefits of user-centric investments in data privacy. By creating a yearly measuring stick for consumer expectations on business practices, companies can better benchmark their practices against users' preferences and innovate on data privacy in a way that aligns with consumer feedback and offers a competitive advantage."

Companies that offer consumers greater data privacy visibility and control have the potential to unlock increased consumer trust, preference, and loyalty. Specifically, if given a choice to do so, 93% of Americans would switch to a company that prioritizes data privacy. A similar number (91%) would prefer to buy from companies that always guarantee them access to their data. Surveyed during the height of a global pandemic and economic uncertainty, nearly two in five Americans (38%) expressed that they believe it's worth spending more money with companies that prioritize data privacy.

However, most Americans today are frustrated by the lack of data control companies offer. Notably, 88% of Americans are frustrated by the fact that they don't have control over their personal data and they wish the process was easier. An overwhelming 94% of all Americans wish for a better experience of getting their data back from a company (regardless of whether or not they've tried).

Consumers make clear that when a company takes a better approach to data privacy it paves the way for a potential brand halo effect. According to 60% of Americans, companies that can provide users with instant access to control personal data are seen to care about their customers. Additionally, 62% of Americans also rate companies that provide instant access to a user's data as trustworthy, 58% say transparent, and 55% deem them to be helpful. In fact, 70% of Americans who have received their personal data from a company say that it made them like that company more.

On the other hand, companies that miss the mark on data privacy may risk negative perceptions. Consumers view companies that do not offer data privacy as being untrustworthy (59%) or unethical (44%). Almost one-in-five (16%) would go so far as to call the company lazy.

"Consumers are ready to align their loyalty and purchasing with companies that prioritize their data rights," said Brook. "But the data suggests high levels of current consumer frustration. This may indicate that companies need to zoom out from compliance and approach data privacy in the vein of trust and business opportunity."

Americans have a strong sense of ownership over their personal data, and 97% of those polled believe that it's their right to access their personal data from a company. Notably, 88% feel they ultimately own any personal data they give to a company. Data privacy is also an ongoing concern that will only increase in consumers' minds. Expect data privacy to grow in interest year over year, with over nine-in-ten Americans (94%) agreeing that data privacy will be even more critical five years into the future.

Other findings from the report included:

• Nearly all Americans (98%) agree that data privacy is important. This sentiment extends across all gender and generation lines (Male 98%, Female 98%; Gen Z & Millennial 95%, Gen X 99%, Baby Boomers and Seniors 99%).
• Americans want access to their personal data so that they can choose what information companies can and can't collect (65%) or to delete it altogether (43%). Two in three people (65%) are simply curious to know what information companies have on file about them. Two in five (40%) would even update their information.
• Nearly two in five Americans (38%) expressed that they believe it's worth spending more money with companies that prioritize data privacy.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)