Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Gift cards are seen as 'branded currency' in the UK

Most UK consumers spend than the gift card value

The study looked at trends in branded currency, giving business owners insight into how gift cards can benefit and grow their businesses. This year's study was based on survey data from more than 1,000 UK consumers and aggregated responses across four unique age groups: Generation Z (ages 18-23), Millennials (ages 24-37), Generation X/Y (ages 38-53), and Boomers (age 54+).

"The study shows a distinct opportunity for UK business owners to drive more sales, strengthen their brand, and bolster customer loyalty by implementing smart branded currency strategies," said John Gibbons, Executive Vice President, Head of EMEA & Co-Head of Global Financial Solutions at First Data. "From employee rewards and customer service programs to social media promotions and targeted marketing campaigns, both physical and digital gift cards offer valuable incentives to both businesses and consumers."

Consumer Preference Shifts Toward Digital
The results showed increased interest for digital currency and a growth trajectory that is expected to continue. The study found that 55% of consumers purchased plastic gift cards, while 45% of consumers purchased digital gift cards in 2018. While a majority of purchasers still prefer plastic, consumers are accelerating their use of digital cards largely due to convenience - as these can be sent instantly and are easier to reload.

Gift Cards Impact Consumer Purchasing Behaviour
The study also identified that 44% of UK consumers are likely to visit a store more often as a result of receiving a gift card, and 74% spend more than the value of their gift card. The most commonly visited stores based on consumers' preference for purchasing gift cards included: department stores (30%), food supermarkets or grocery stores (26%), and online-only merchants (17%). Petrol stations (4%) and fine dining restaurants (4%) received the lowest gift card spend.

Gift Cards: A Preferred Brand of Currency
Last year, UK consumers spent on average £203 or 38% of their annual gifting budget on gift cards. And, while 81% of consumers surveyed purchased a gift card as a present for an occasion or event, one in three respondents spent more on a gift card than a traditional gift. Although very few consumers purchased a gift card for themselves exclusively, primary reasons for doing so included receiving a discount or to receive loyalty rewards. The study also showed that consumers self-purchasing gift cards spend more than when purchasing for others. Other reasons for reloading gift cards included shopping online and budgeting.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)