Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Marketers lack comprehensive social strategies

As social networks continue to grow and expand, marketers clearly recognise that the social channel has become a key part of the marketing mix. When marketers were asked how their companies currently use social media, 83% say they use it to help create company and brand awareness. But only 22% actually use social media to capture information about leads.

The study also found that, among those who use social media, less than half (35%) admitted to incorporating any kind of social messaging into their demand generation activities. When asked why social media was not included, 43% admitted to having no strategy in place for integrating social media, and 33% said they were unsure about when they would incorporate a social aspect into their demand generation campaigns.

"A lack of clear strategy surrounding social media and demand generation is holding companies back," explained Heidi Melin, CMO for Eloqua. "Marketers still feel the pressure to 'go social' and improve awareness across social channels but, for those involved in lead generation, integrating social into the process remains something of a mystery. While UK marketers may be missing an opportunity today, the good news is that there are now tools and technologies available to help them socially engage with prospects at each step of the buyer's journey."

Marketers focused on lead generation are finding an ever-increasing number of solutions designed to integrate social media into demand generation campaigns. For example, 'social sign-on', which allows visitors to complete a form registration faster while also giving marketers permission-based access to social data they can append to their database, is catching on quickly. Additionally, tools to measure social media responses are becoming essential as marketers seek to measure their social media campaigns' effectiveness and see exactly how social is driving both demand and revenue growth.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)