Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

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Online discounts drive students' brand loyalty

The study canvassed more than 600 college students between the ages of 18 and 24 about their online shopping habits and brand loyalty, and found that some 96% of student shoppers said they would be more likely to make a repeat purchase from a brand that offers student discounts.

Analysis of the data found that while access to student discounts online is limited because most retailers do not have a way to check student IDs online, the latent demand for online student discounts is strong - 78% of students regularly spend time searching for a student discount or coupon code before making a purchase online.

Furthermore, 97% of respondents said they would probably or definitely shop online more often if student discounts were available.

Although many stores such as J.Crew and Eddie Bauer offer in-store student discount programmes for shoppers with a valid student ID, the same offers are not present online because retailers lack a way to verify the student status of online shoppers. But the survey results suggest that the lost revenue to these brands could be significant because almost 80% of students make purchases online several times a month, with 61% spending between US$51 and US$500 online.

"With 96% being more likely to shop with a brand that offers online student discounts, that should be a clear call to action for retailers that value the college-age demographic," noted Blake Hall, CEO for ID.me. "Our experience has shown that engaging affinity groups online with customized discounts and special offers has a direct correlation to brand loyalty and incremental sales."

Results have shown that retailers have a significant opportunity to increase word-of-mouth marketing by offering student discounts online. Some 95% said they were likely to tell others when a brand offers student discounts, and nearly 60% of those who had used a student discount in the preceding 30 days said they had told between 1 and 4 people about their discount. These responses suggest that retailers who offer student discounts online ahead of their competitors could capture an increased market share within the student demographic.

"Retailers are often deterred from offering online student discounts because .edu e-mails aren't available to about a third of students, and also many alumni e-mail addresses end in .edu, even though they are not eligible for student discounts. Thanks to this, fears of fraud and abuse and brand erosion lead many retailers to limit their student discount programme to bricks-and-mortar locations where ID can be physically checked," concluded Hall.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)