Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

MMA publishes mobile coupon best practices

Created by the MMA's Mobile Couponing Committee, the document was created to provide marketers, merchants, wireless carriers and other mobile ecosystem members with an industry-standard framework for using mobile coupons and rebates to increase sales and promote consumer loyalty.

Nearly 30% of US consumers are interested in receiving and using mobile coupons, according to a joint study by the MMA and Synovate. Mobile coupons are one type of 'Mobile Price Promotion', which the MMA defines as "electronic coupons or rebates that traverse the full redemption process without the requirement for conversion into a paper or other hard-copy format."

Mobile Price Promotions are distributed, discovered and redeemed through a variety of mobile technologies, including SMS, MMS, Mobile Applications, Mobile Web, Bluetooth, NFC and 1D/2D barcode scanning.

The new framework offers a concise overview of these channels, as well as the key considerations for developing and executing these types of campaigns, including:

• The five stages of mobile price promotions, such as the ways that consumers can discover and redeem coupons and rebates.
• General best practices and principles, including transparency, good taste, privacy, opt-in/opt-out and government laws, rules and regulations.
• Campaign-specific best practices and principles, such as those involving contests, food, pharmaceuticals and alcohol.
• Tips for designing coupons, using the word "free" and creating notices such as terms and conditions.

"The study with Synovate showed that consumer interest in mobile coupons is high and growing, giving brands, merchants and marketers an opportunity to establish and maintain relationships with consumers," said Greg Stuart, CEO for the MMA.

Chaired by Mobile Dreams Factory, the MMA's Mobile Couponing Committee includes Cellfire, Inmar, Infinian and Verizon Wireless. Details of the new guidelines have been made available for free download from the MMA's web site - click here (PDF document; no registration needed).

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)