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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)
 

Most shoppers trust customer-generated star ratings

Keep the reviews authentic and they'll buy it

ResellerRatings, a popular User-Generated Content (UGC) reviews platform, has published findings from its survey data from over 40,000 shoppers across store, web, and mobile channels. Overwhelmingly, the data confirms that authentic, consumer-generated content matters to shoppers and boosts sales.

The data reveals a continuing evolution in consumer behavior - as their trust shifts from brand influencers and traditional media outlets to the authenticity of first-person shopper reviews and visual content that help build social proof.

Findings from the research include:

87% of consumers are highly likely to select stores or products with customer-generated star ratings.

"UGC now drives discovery in almost every viable channel, online and offline," says Nishan Sothilingam, Sr. Director of Product Management for ResellerRatings. "Our research reinforces the shift to UCG as the primary source for consumers that are searching for and finding information about product and retailers online."


Sources: ResellerRatings /
The Marketing Factbook.
Copyright © 2018 - 2025 The Marketing Factbook.

    Categorised as:

  • Customer Experience
  • Knowing The Customer
  • Marketing Know-How
  • Marketing Technology

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark