Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)

Consumers still seeking deals on grocery shopping

Most look out for coupons, coupon codes and deals

The survey of more than 6,200 value-seeking consumers also found that, although most consumers (82%) typically use coupons for their routine, weekly grocery shopping trip, nearly half (47%) do so for their fill-in shopping trips as well.

With the increasing popularity of e-commerce, 13% of respondents say they are buying more grocery items online and having them delivered to their homes compared one year before. This percentage jumps for both fathers (23%) and Hispanics (20%). While another 12% of respondents say they are buying more grocery items online and picking them up in-store, Millennials and Millennial parents are embracing this approach even more, at 20 and 22% respectively.

As a result, retailers have an opportunity to capture even more of these online grocery shoppers, as nearly half (48%) of all respondents and 70% of Millennial parents agreed they would be more likely to shop for groceries online if they could use more coupons. And, while online grocery shopping is an emerging trend, 57% of consumers said grocery item availability - perhaps due to both selection and the ability to satisfy an immediate need - makes them more likely to go into a physical store to shop over online channels.

Meal kits represent another opportunity, the survey suggested. More than one-third (36%) of respondents and more than a half (52%) of Millennial parents said they would be interested in trying a grocer's meal kit if offered at a store near them. Additionally, most consumers (82%) said they would be more interested in trying a meal kit from a grocery retailer if they offered a coupon for it.

According to the survey, shoppers are more likely to buy from a grocery retailer that:

• Rewards their loyalty with personalised offers or discounts (83%, and 86% for both mothers and Millennials).
• Makes them feel like a valued customer (67%).
• Safeguards and protects their privacy and personal information (58%, and 61% for Baby Boomers).
• Provides a consistent experience no matter where or how they interact (54%).

"Consumers have more options than ever before when it comes to how they purchase groceries. Whether they shop online, in-store, use a delivery or pick-up service, or prepare meal kits at home, it's critical for grocery retailers to consider shopper preferences," explained Curtis Tingle, Chief Marketing Officer for Valassis. "Consumers want deals, convenience and a personalised experience, and grocers that can deliver on these increasing customer demands will win them over and gain their loyalty."

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)