Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Retailers & suppliers collaborate to meet shopper needs

Main beneficiary of collaboration is Customer Experience

The study found that while there have been some great successes with supplier collaboration during the last few years, there is still much to be done. More than 90% of the 210 global grocery retailers and suppliers surveyed for Winning with Retailer-Supplier Collaboration in Grocery and Drug Retail reported that their collaboration has improved over the past two years, leading to better customer satisfaction and business planning.

"There has always been a need for retailers and suppliers to improve their cooperation for the benefit of the customer and the survey emphasizes the critical nature of this requirement. Data analytics is the central driver for this enhanced cooperation and the tools now available to trading partners enable strategic sharing of knowledge to better create and manage customer demand," said Brian Ross, CEO of Precima, a Nielsen Company that offers retail consulting and analytics specializing in shopper insights and customer-centric solutions.

The study contains insight into factors behind the past two years' growth, as well as how to further improve retailer-supplier collaboration, including insights on:

• What is missing in the current relationship between retailers and suppliers
• How to address common challenges to collaboration, such as lack of trust and communication
• The importance of data transparency, and how to achieve it with minimal risk while increasing demand-driven supply output
• How data-centric collaboration makes shoppers the focus, with direct effects on customer satisfaction and overall revenue
• The myriad impacts of collaboration, from higher operational efficiency to improved customer experience

"In an environment where consumer demand is changing by the hour, and with the high potential upside, affecting up to one-fifth of overall revenue, it's critical for retailers and suppliers to identify ways they can further strengthen collaboration and their lines of communication," said Deborah Weinswig, CEO and Founder of Coresight Research.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)