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Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Most Canadians still prefer making purchases in-store

And most say 'relevant marketing' is really important

Many Canadian consumers are turning to retail stores after conducting at least some online shopping research or activity beforehand, and 'relevant marketing' messages have been cited as one of the most important factors in their purchase decisions, , according to a report from Eagle Eye, which examines the changing preferences of Canadian consumers and how they interact with retailers during their shopping journeys.

The report also identified digital shopping trends that are impacting how retailers and brands should engage customers, grow sales and improve loyalty in a highly competitive market. Part of an independent survey of 4,013 consumers in Canada, Australia, the UK and US, the report entitled 'The Connected Customer: Maximizing the Benefits of Performance Marketing to Reach Canadian Consumers', examined how Canadian consumers now conduct the search, browsing, discovery and buying phases of their shopping journeys.

Understanding current customer preferences also ensures retailers' overall marketing efforts will deliver the most value for customers and generate positive returns on their investment.

Based on survey responses from consumers who bought products or services and visited a physical store, used an app or a website before making the purchase, the report found that:

Canadian consumers visited three digital channels on average before buying
61% of Canadian consumers conducted at least one online shopping activity prior to purchase instore
64% of Canadian consumers said relevant marketing is very important to them
59% collected or used loyalty points or vouchers within two weeks of taking the survey
Canadian consumers are the most likely (31%) to have visited a social network before making a purchase, compared with 30% in Australia, 29% in the US, and 10% in the UK

The full report includes the company's advice to help retailers and brands engage Canadian consumers using digital tools and to augment their shopping experiences both online and in-store.

Sources: Eagle Eye / The Marketing Factbook.
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Categorised as:

Customer Experience
Customer Loyalty
Knowing The Customer
Marketing Know-How
Marketing Technology

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)