Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

Get it on Amazon (Kindle/Print)

Mobile CRM market to achieve 13% CAGR until 2029

And it's already worth an estimated US$15 billion

Businesses, in order to adopt agility and dexterity as two of their core values, are counting on platforms that mobilize management of customer relationships. This, in turn, is likely to work in favor of mobile CRM market through 2029 and create new opportunities for the vendors to expand their offerings and reap profits.

As per the report, with the growth of digitized workforces, real-time access to critical information is no longer a "nice to have" aspect, rather it is a necessity to foster streamlined operations.

Modern businesses are placing customer satisfaction at the top of their priority list and are actively seeking fine-grained insights for their sales realms to access on the go. This, in turn, is preparing the grounds for high scale adoption of mobile CRM platforms across the globe through 2029.

CRM On Demand is big now
According to the report, 'CRM on demand' is one of the overarching trends introducing major reforms in the mobile CRM market, as enterprises are increasingly turning to cloud-based suites that promise immense flexibility and scalability.

Trends in the mobile CRM market space point to an ever-increasing end user preference for efficiency and reliability. Considering this, key vendors in the mobile CRM market space are pushing their limits and bringing out new innovations for weaving successful end user experiences.

According to the research study, BFSI ranks among some of the early adopters of mobile CRM till 2018 and beyond, with revenues estimated to surpass US$3 billion in 2019. However, retail units are likely to overtake BSFI as one of the significant spenders on mobile CRM solutions in the latter half of the assessment period, as the retailers are rapidly turning to mobile CRM platforms for streamlining the aspects of their sales funnels. Adoption of mobile CRM in healthcare is also estimated to pick pace through 2028, given that healthcare services worldwide are shifting their focus toward 'value-based care' models.

Large enterprises are likely to lead the race of mobile CRM adoption, followed by medium enterprises, unveils the research study. As large and medium enterprises are pulling their socks up to positively engage customers and stay highly competitive, adoption of mobile CRM across these enterprises will most assuredly gain new heights. Revenue opportunities for vendors of mobile CRM market remain imminent, as sales personnel across organizations, regardless of their size, are vying to make informed decisions that are 'data-driven'.

'Pay-Per-Use' Pricing Wins Over End Users
Considering the dynamicity of end user preferences, key vendors in the mobile CRM market are largely focused on R&D investments for unceasing developments. As price follows efficiency as the second-most important factor dictating purchase decisions, vendors are offering flexible 'pay per use' pricing models, as end-use preference for flexible pricing is causing a distant move away from subscription models.

Acquisitions and partnerships will continue being a vital part of the growth strategies of market players. For instance, in February 2018, AMDOCS announced its acquisition of Vubiquity, a leading firm offering premium digital content services and technology solutions. This acquisition was aimed at adding premium content capabilities, which include licensing, processing, and delivery, and positioning AMDOCS at the center of increased convergence across content community and video distributors.

A sampler from the report can be viewed and downloaded here: https://www.futuremarketinsights.com

Have you seen The Marketing Operations Playbook?

Learn the insider's tricks and techniques to super-charge your company's marketing operations, build up your market share, make more sales through repeat business and customer loyalty, and prove your marketing's true worth through analysis and reporting.

The Marketing Operations Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market.

Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is the marketing book you can't afford to be without.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

This comprehensive and practical guide to the latest ideas in marketing operations hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Marketing Operations Playbook at your side, you'll gain to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy: All the know-how, strategies and ideas you need to get your own Marketing Playbook right, first time.

Get it on Amazon (Kindle/Print)