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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)
 

Consumers responding to mobile interactions

More than half of US consumers who have made at least one purchase using their smartphone have done so based on a marketing message delivered via mobile email, according to a study by email marketing firm ExactTarget.

While making phone calls, text messages, and email still remain the most frequent daily activities for smartphone users, the study found that consumers are increasingly using their smartphones for more than the basics, extending their activities to mobile shopping, mobile social media, and pre-purchase research.

"With more than 89% of US online consumers owning a cell phone, and 40% owning a smartphone, this is a watershed moment for marketers," said Jeff Rohrs, vice president for ExactTarget's Marketing Research and Education Group. "Rapid smartphone adoption is transforming how consumers interact with brands and connect to the world."

Among the main findings of the research:

"The majority of smartphone owners are now comfortable making purchases with their smartphones," concluded Tim Kopp, ExactTarget's chief marketing officer. "However, as our 'Mobile Dependence Day' report found, smartphone messaging is driving purchases across all channels, both online and offline. Marketers must, therefore, seek to optimize their messaging in ways that recognise the consumer's mobility and control."


Sources: ExactTarget /
The Marketing Factbook.
Copyright © 2011 - 2025 The Marketing Factbook.

    Categorised as:

  • Customer Loyalty
  • Knowing The Customer
  • Marketing Know-How
  • Marketing Technology

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark