Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

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Employees still motivated by travel rewards

The final instalment of the study, entitled 'Incentive Travel: The Participant's Viewpoint', revealed that more than 86% of respondents feel recognised by earning motivational travel.

The study took an in-depth look at what makes incentive travel reward programmes motivational, meaningful and memorable, and explored participant attitudes toward their companies, colleagues, and other types of motivational programme awards.

Among the key findings of the study:

• 95.5% of qualifiers said they were extremely motivated, motivated or a little motivated to earn the travel reward.
• 90.7 of non-earners were similarly motivated even though they did not receive the award.
• 72.4% of earners reported an increased feeling of loyalty toward the company that provided the award.

Incentive travel programmes currently address diverse objectives, ranging from attracting and retaining talent, fostering teamwork and encouraging safety, to building morale, loyalty, and sales.

"Participants make a conscious choice to engage and at any point can choose to disengage," said Jim Ruszala, former president of the ITC and project co-chair. "When it comes to programme design there is a simple yet important factor to consider: the participant's choice for engagement."

Gathering participants' input about programme design elements (destination, schedule, duration, etc.) and understanding what participants take away (time with leadership and peers, an experience they would not have on their own, etc.) are both important considerations to ensure an incentive travel programme is motivational to participants. In addition, creating a memorable experience relies on the participant's emotional level of intensity.

Measurement of the success of these programmes should therefore go beyond the initial favourable or unfavourable response to include factors such as:

• How the programme influenced behaviour before, during and afterward.
• How well the programme met participant expectations.
• How well the programme supported the organisation's vision, mission, values and culture by better connecting with participants.

"This study supports the idea that programmes offering incentive travel as a key motivator continue to be seen as meaningful and desirable from the participant's viewpoint," concluded Steve O'Malley, former president of the Site International Foundation and project co-chair. "The attitudes and attention of today's workforce are rapidly evolving, and understanding what people perceive as being worth their time and effort is the key to unleashing the real potential of people-powered businesses."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)