Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

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Consumers tired of Waiting for Loyalty Rewards

The research, which surveyed over 2,700 consumers, concluded that many major brands are simply failing to keep their previously-loyal followers engaged, with 33% of respondents expecting to receive significant rewards from a loyalty programme within just one month of signing up and a further 45% being prepared to wait between one and three months before their membership bears fruit. As a result, many loyalty programme operators run the risk of turning away loyal customers by not keeping them engaged while they wait for their all-important first reward.

Delving deeper into the findings, the older generation are more impatient when it comes to being rewarded for their loyalty, with 12% of over 55s expecting to receive a reward within a week, compared to only 4% of 18-24 year olds. By not understanding this or targeting customers correctly, brands could be contributing to the relationship breakdown with their customers.

"Customer loyalty schemes hold a lot of value to both brands and their customers. Brands have already done the hard work by earning customer loyalty, why then do so many risk losing their customers by not keeping them engaged throughout the entire loyalty lifecycle?" asked Adam Goran, divisional director of customer engagement for Grass Roots Group

The company's research found that over half of customers (57%) are happy to be contacted by a loyalty provider once a month, with 18-24 year olds wanting more frequent contact (38% are happy to be contacted between once a day and every two weeks).

Customers want - and indeed expect - to be contacted by their loyalty scheme providers and, if approached in the right way at the right time, will become true advocates rather than occasional shoppers.

"If marketers fail to capitalise on this expectation, and they don't engage effectively with their customers, they will find it increasingly difficult to hold on to loyal customers," concluded Goran.

Have you seen Easy Ways To Make Marketing Pay?

This is the marketing playbook that will help keep your business at the top of every customer's mind - and wallet - and help you increase Profits, Customer Satisfaction, Customer Retention, Customer Loyalty and Word-of-Mouth Advocacy, both online and offline.

This 120+ page report distils a whole spectrum of marketing best practices, do's and don'ts, practical how-to's, research and wisdom from respected global marketing veterans, explaining both emerging and established marketing techniques, technologies, strategies and practices, and providing you with the data you need to support the best decisions for your new, more profitable, more engaging marketing strategy.

In this comprehensive report you'll find all the information and support you need to build and improve a profitable, effective Marketing Strategy that covers all aspects of your business and customer base.

It also highlights all the hard facts, practical know-how and trends drawn by our experts from the global Marketing Factbook's vast database of market data, studies, research and white papers, and presents you with an invaluable library of ideas and practical support you can call upon at will.

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You'll gain a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profit-generating marketing strategy.

Get it on Amazon (Kindle/Print)