Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Millennials want more seamless digital couponing

The study, entitled 'Creating Loyalty With Millennials and Young Parents', surveyed 516 US shoppers and concluded that retailers and brands that offer simplicity will find millennials more inclined to try new retailers or products, driving customer acquisition and use coupons, driving loyalty.

"At a time when myths about coupons are prevalent - millennials don't bother and they erode loyalty - the reality is when coupons are digital and intuitive they grow in usage and drive an increase in loyalty. Convenience is key in CPG," explained John Caron, CMO for Linkable Networks. "For today's influential millennial population, CPG marketers who consider Invisible Redemption, where through card-linked offers, coupons are connected to a shopper's credit or debit cards and savings are seamlessly redeemed at the time of purchase, will win the race to scale digital couponing."

The study identified shoppers' number one pain-point limiting them from regularly using coupons is forgetting them at checkout in-store. In fact, 79% of surveyed shoppers shared they would not buy an item if they forgot to bring a coupon in-store. For CPG marketers, this results in loss of sales and little opportunity to build loyalty.

While digital experiences can help combat these losses, shopper adoption of digital is still limited as compared to traditional because digital is yet to be seamless and truly provide value to shoppers. With all-digital card-linked offers, retailers and brands can incentivise shoppers enough to try new brands, use more coupons - building loyalty - and increase visits to retailers who support automatic redemption.

For example, the study found 63% of Millennials would experiment with a new brand if they received a card-link offer. Furthermore, 48% of Millennials would spend their dollars at another retailer that accepts card-linked offers.

According to the survey, 78% of shoppers report using a debit or credit card to pay for every day staples including grocery items and half of shoppers are interested in using card-linked offers, illustrating the importance of leveraging seamless and automatic coupon redemption specific to CPG retailers and brands.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)