Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business. You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy.

Get it on Amazon (Kindle/Print)

UK study benchmarks credit card rewards

Tesco leads the way with credit card rewards in the supermarket category, with the Tesco Clubcard Credit Card ranking in the top ten for every level of annual spend analysed in the survey of 51 credit cards.

While Asda has recently launched of its Asda Money Credit card, which significantly improves the value of rewards on offer, the company still lags behind Tesco in every spend category evaluated.

According to Loyalty Consulting's managing director, Mark Bergdahl, "Sainsbury's must rethink its strategy if it wants to compete with other credit cards. When using that card outside of Sainsbury's, consumers need to spend over £80,000 to earn a £20 reward - a return of only 0.025%."

The report analysed the rewards offered to consumers for an annual spend of £2,000, £6,000 and £12,000. The top three performing cards delivered £55 - £60 worth of reward value for an annual spend of £2,000 and £165 - £180 for a £6,000 annual spend (those being the AA Rewards Credit Card, the BHS MasterCard, and the House of Fraser Recognition MasterCard).

For a £12,000 annual spend the top two cards are Virgin Atlantic Black Duo and British Airways Amex Premium Plus, earning between £2,700 and £3,500, with the AA Rewards Credit Card coming in third at £360. Worryingly for consumers, some 70% of the cards evaluated gave customers a reward of less than £20 (or 1%) in value for £2,000 of purchases.

Credit cards offered by Banks and Financial Service Providers are generally poorer performers than those offered by retailers and airlines, and only the Barclaycard World MasterCard Cashback card made the top ten list (coming 9th in the lowest spend level, and with no other cards from these providers appearing in the top ten for any spend category).

Cards offered by Airlines performed better with higher spend levels, but with lower levels of spend they did not perform so well. It is assumed that many of these cards are focused at the business market where frequent spend for travel and accommodation is more common.

Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business.

You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy. Grab this goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid CX strategy.

While most marketers could list maybe a dozen key points for improving their brand's Customer Experience (CX), the researchers and writers at The Marketing Factbook have identified FORTY main 'CX Keys' which will help you drive your customers to new levels of delight, loyalty, advocacy and profitability.

The areas in which customers have direct contact with your organization are perhaps the most obvious places in which CX improvements can be made, and this report addresses all 24 of these 'Direct CX Keys', applicable to offline and online businesses alike.

At the same time there are many other areas that indirectly affect CX (such as the supply chain, policies and processes) in which every business can make simple but far-reaching improvements. This report guides you through the problems and solutions for all 16 of these 'Indirect CX Keys', many of which are often forgotten or under-played even in the best CX strategies.

Get it on Amazon (Kindle/Print)