Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Online lead generation could revive retail sales

It has been predicted that retailers will see more web site visitors and more transactions this holiday season than they have in previous years because prices are falling. However, this suggests that competition between retailers is also going to be at its peak

But, Rice argues, winning new customers and a greater 'share of wallet' is not as simple as offering money-saving deals. Instead, marketers must communicate with customers in the right way, at the right time, and through the right channels.

For many consumers, Christmas shopping has evolved into a form of research, with most spending hours on the internet looking for gifts for their family and friends at the lowest possible prices. According to Google, this 'research phenomenon' begins in August, and many major retailers have since been preparing their web sites for peak trading. Consequently, those retailers that have done so may soon begin to see internet visitor numbers rise as shoppers research their Christmas gifts before going out and making a purchase.

During the past 18 months, retailers and restaurants in particular have started to offer regular discount vouchers for products and services, and this has to some extent been successful in stimulating sales activity. However, rather than expecting shoppers to track down these offers, Rice suggests that retailers should instead consider launching online campaigns that proactively target the right people at the right time.

One way to convert shopper research into Christmas sales is to offer attractive money-saving offers that can be downloaded or printed via the consumer's home computer, and then redeemed in-store during the pre-Christmas shopping season.

The latest techniques in online lead generation allow companies to aim offers at the most appropriate potential customers. For example, anti-ageing cream has become one of the most popular presents purchased at Christmas by sons and grandchildren to give to their mothers, aunts and grandmothers. A campaign that puts half-price vouchers in front of male internet users aged 15-40 not only provides a genuinely useful gift idea but also an opportunity for the purchaser to make a valuable saving without the hassle of visiting a busy shopping centre.

Christmas is one of the few times of the year when most families look forward to going shopping together, if only because of the festive atmosphere in shopping centres and department stores. Online marketing campaigns that use all the techniques of profiling and targeting prospective customers, and then give customers the option to print out a discount code for a voucher redeemable in the shops, offer the retailer an added bonus. Although these vouchers are essentially saving the customers money, getting people through the doors ('footfall') is important to the retailer, and this is something that can't be achieved through online transactions alone.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)