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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Get it on Amazon (Kindle/Print)
 

PowerUp Rewards partners with Fuel Rewards

In the US, GameStop's 'PowerUp Rewards' loyalty programme members are now able to use their reward points to save on the cost of fuel through the Fuel Rewards programme operated by Excentus Corporation.

The Fuel Rewards programme is a coast-to-coast loyalty programme that enables some 6 million members to earn fuel savings from purchases made at thousands of participating merchants, retailers and restaurants. Members can link their debit/credit cards to the programme for everyday savings, and track and manage their Fuel Rewards savings online or from the programme's mobile app.

Rewards are redeemed as cents-off-per-gallon savings at over 12,000 participating Shell and other select fuel stations nationwide. GameStop's PowerUp Rewards members can now join the free Fuel Rewards programme at fuelrewards.com/powerup or by texting "powerup" to 83835 to download the Fuel Rewards app.

In a recent US survey sponsored by Excentus and Ipsos eNation, fuel savings ranked top as consumers' preferred loyalty programme incentive - higher than cash-back offers, instant discounts, coupons and travel-related points and miles. And consumers also said they valued the ability to save on gasoline, regardless of prices at the pump.

"Gaming, electronics and wireless services represent huge retail and online opportunities for consumers to earn valuable rewards," said Megan Flynn, EVP Strategy and Business Development at Excentus. "The Fuel Rewards programme is pleased to add GameStop and its PowerUp Rewards members to our growing list of participants to help consumers lower the cost of everyday life by saving on fuel."


Sources: GameStop; Excentus /
The Marketing Factbook.
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    Categorised as:

  • Customer Loyalty
  • Knowing The Customer
  • Marketing Know-How
  • Marketing Technology

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark