Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Men want to see and touch it before buying it

More women are embracing online shopping

The study points to a significant gender gap between how men and women shop and make purchase decisions as the retail industry responds to disruptors such as mobile shopping, Amazon, discount retail and artificial intelligence (AI). Forty-four percent of male respondents cite being able to touch and feel a product as a main driver that takes them in-store, a sentiment shared by only 33% of women respondents. Further, according to the survey, men are much more likely to shop at full-priced retailers (42%) over discount retailers (18%), while women are more likely to shop at discount retailers (38%) over full-price (31%).

Among the other significant findings of the survey:

• Men are making fewer purchases online than women. Not only are men shopping less frequently than women on Amazon and mobile devices, they are making fewer purchases. Sixty-seven percent of male respondents made two or less purchases on a mobile device in the month prior to the survey, versus 62% of women, and 22% of women made five or more purchases in the last month versus only 14% of men. Further, the majority of women (55%) said their shopping on Amazon has increased in the past year, versus 48% of men. Additionally, fewer men subscribe to Amazon Prime (43%) versus women (54%).
• Overall, fewer men than women are price comparing online before they buy. Only 21% of men frequently use mobile devices to compare prices while in a physical store versus 31% of women, and 54% of men say they check on Amazon.com for products and prices before shopping elsewhere versus 67% of women. However, among respondents who own smart speakers such as Amazon Echo or Google Home, more men (53%) than women (46%) say they have used it to research prices, but women are still driving adoption as 12% said they were likely to purchase a smart speaker in the next year versus only six percent of men.
• Fewer men than women shop in-store at discount retailers, but online discount shopping is increasing with men. Top discount retailers are seeing a decidedly female in-store clientele. Only 13% of men surveyed frequently visit TJ Maxx versus 30% of women. Marshalls is slightly more popular with men with 14% frequently visiting (versus 26% of women). Only 13% of men frequently shop at Home Goods versus 18% of female respondents.

However, online discount retailers seem to be gaining traction with men, as 30% of male respondents frequently shop at online discount retailers compared to 22% at traditional discount retailers. Women, alternatively, show roughly the same increases between online discount and traditional discount retail at 29% and 30% respectively.

"This data has unearthed a significant gender gap between how men and women shop and make purchase decisions," said Greg Petro, CEO and founder of First Insight. "These new disruptive technologies and the growth of discount retailers are making the majority of shoppers more price-sensitive. The fact that men are less inclined to shop online overall and prefer to go in-store is a significant finding, particularly as retailers consider how to align their in-store selection and pricing to meet consumer appetites."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)