Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

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Social Logins help marketers avoid mis-targeting

The research highlighted a growing trend of consumers who admit to intentionally providing misinformation when creating accounts that then leads to further mistargeting.

According to the click here, 88% of consumers have now come across a site offering social login capability, a rise from last year's results. This function allows users to register with a site via a social login platform such as Facebook, Twitter, Google or LinkedIn. The research also highlighted that companies offering this capability were deemed 67% more up to date and innovative. Further to this, consumers utilising the social login facility found it to be 49% faster than traditional registrations and 30% enjoyed having one less password to remember, overall making it a more positive and streamlined customer experience.

"This research shows the necessity for marketers to deliver an engaging and personalised experience. Brands are unable to deny the value of understanding the true identity of their consumers, and this is made possible with social login. By having guaranteed valuable data that consumers volunteer via their social platforms, organisations can make this change and be sure they are no longer mistargeting consumers," said Russell Loarridge, managing director (Europe) for Janrain.

The research also reveals the types of mistargeting that consumers were experiencing at a result of inefficient marketing. 61% of consumers reviewed had encountered an offer that clearly showed the company did not know who they were targeting. Furthermore, 40% actually encountered mistakes in the basic information about them and 36% felt there was mixed information across different methods of communication. With the majority surveyed viewing social login as an effective tool to increase the personalisation of their online experience and avoid mistargeting.

The study also revealed the alternate behaviour that consumers display when utilising the facility. Some 67% of consumers are more likely to return to a website that remembers them without a username or password. Consumers also are encouraged to engage more when social login is available, in fact 56% would read more articles on their mobile phone or tablet and 52% would make more purchases thereby reducing the barriers to mobile ecommerce.

"The research has revealed the expectations of consumers and the requirement for organisations to provide above and beyond this. Customers want an enjoyable and simple experience, which means no tedious login experiences and no frustrating mistargeted marketing content, all of which marketers can avoid by using a facility like social login," concluded Loarridge.

Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)