Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Twitter Customer Service gets pandemic-scale boost

FSIs top the list of Twitter's customer care giants

The report, entitled 'From AM to DM: Twitter customer care in a 24/7 World', concludes that a strong customer support strategy on Twitter is increasingly important for brands in every industry. It was based on an analysis of nearly half a billion Tweets from the past year and aimed to identify best practices for customer support via Twitter.

The report analyzed Tweets from brands in 11 different industries to identify the top performing brands practicing customer support on Twitter. To determine best practices, the analysis relied on a new measure for the quality of customer support on Twitter: The Sprinklr Care Score. This is a system for scoring and ranking brands based on seven weighted indicators of Twitter care performance, including response rate and volume of brand replies.

According to the report, the companies with high care scores demonstrate the following behaviors:

1. Go beyond expectations
   Top brands reply to 8 times more Tweets than typical brands on Twitter and receive 10x more mentions because customers know they will address their questions.
2. Respond quickly
   Top brands respond 3 times faster than other brands on Twitter. Airlines are most likely to deliver a swift response.
3. Take ownership of mistakes
   78% of retail brand handles that excel at customer support take ownership of customer problems in order to build trust.
4. Act human
   Brands that excel at personalized customer support have 6 times more followers than brands who are still developing their care practice.
5. Use a separate handle for care
   80% of financial services companies that excel at customer care offer a dedicated support account on Twitter. Brands that list hours in their Twitter bios have a Sprinklr Care Score that is nearly 50% higher than brands who don't.

According to Joe Rice, Lead Product Solutions Sales Manager for Twitter, "Brands have the opportunity to connect directly with their customers, but there's no singular answer for how brands should execute customer care on Twitter."

"Millions of people turn to Twitter every day to talk about what's happening and to interact with brands. Making these customers happier starts with making Twitter customer support a priority," concluded Ragy Thomas, CEO & Founder of Sprinklr.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)