Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Retail customers expect service in under 3 minutes

The study of 2,000 UK consumers revealed that 43% believe in-store experiences are failing to keep up with the times, as online retail continues to become more intuitive and effective. It also found tht, in general, shop assistants' product knowledge is simply not up to scratch; 37% voted this as the most annoying trait of sales staff, with more than one in five choosing to answer their in-store questions on their personal smartphones rather than asking a sales assistant. Technology was referenced throughout the findings as a source for improving customer service - one in three (34%) said assistants should be armed with tablets.

To support the UK Shopper Satisfaction Study, Red Ant partnered with Imperial College to better understand retailers' opinions on the growing use of employee-facing mobile technology on the shop floor. Based on interviews with corporate executives from 17 high street retail brands, decision makers from across the business spectrum are curious about mobile solutions but there is still a cautiousness that stems from a lack of education; examples include "vague knowledge of the functionalities" and "how such systems could add value to their business".

UK high street retailers acknowledge that the implementation of mobile is a cultural shift for businesses, as well as a technological one, but claim it's a small step toward a future-ready strategy.

One leading women's underwear retailer, and early adopter of employee-facing mobile technology, reported staff initially using their tablets as a "shield" and highlighted the importance of an "in-depth on-boarding programme". Retailers that have embraced in-store mobile technology evident significant success, with a well-known consumer electronics brand stating "It engages customers, enabling a much better demonstration of what a product is capable of doing and the functionality of a product... standing beside somebody and sharing something on an iPad, I think … the quality of contact is much higher".

According to Dan Mortimer, CEO for Red Ant, "Clearly the service experience on many of the UK's high streets is failing to meet consumer expectations. Online commerce has evolved and improved significantly over the last five years, so it's perhaps unsurprising that in-store retail is starting to feel a bit underwhelming in comparison. Progressive retailers should be looking at ways that they can take the best of ecommerce, integrate it into in-store environments, and use it effectively to improve the customer experience."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)