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Have you seen The Customer-Focused Marketing Playbook?

This comprehensive and practical guide to the latest ideas in customer-focused marketing hands you over 200 packed pages of strategy, best practices, do's and don'ts, practical know-how, facts and figures, and ideas to optimise your marketing strategy, boost sales, market share, increase ROI and profit.

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Men stick to one loyalty card; Women shop around

When it comes to the choices they make about loyalty programme memberships, women are much more likely than men to engage with multiple loyalty schemes, according to a survey by Air Miles Canada.

The survey found that more than 80% of Canadian women belong to more than one loyalty programme, compared to only 69% of men. In fact, one in four women (25%) said they carry at least five loyalty cards in their purse.

According to Patrick Sojka, founder of Rewards Canada, "Women may want to make the most out of every purchase, signing up for a variety of loyalty programmes, but men tend to have more credit cards. In both cases, consumers will eventually re-assess all the cards they carry to get the most out of them."

While both men and women acknowledged the need to reduce the amount of plastic in their wallets, their approach to spending and the cards they use are very different.

When it comes to credit cards, men are more likely to have more than one credit card (61% of men, compared to 53% of women), and one in every four men (25%) say they have too many credit cards in their wallet.

Men also appear to be more 'hands on' about managing their credit cards, as 42% agreed that they need to reassess the credit cards they have, compared with only 35% of women.

While two out of five men and women (40% each) say they frequently join loyalty programmes to ensure they are getting the best value out of every purchase, more than one quarter (27%) of those polled say they have too many loyalty cards in their wallet and agree that earning more points with fewer programmes would be more beneficial than earning fewer points in more programmes (82%).

Nearly two out of every five Canadians attested to having credit or department store debt, with women being more likely than men to say it affects their spending habits (74% compared to 63%). Despite this, 39% of Canadians said they don't actually use the loyalty cards in their wallet.

Sources: Air Miles Canada / The Marketing Factbook.
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Categorised as:

Customer Loyalty
Knowing The Customer
Marketing Know-How

Have you seen The Customer-Focused Marketing Playbook?

Learn the insider's tricks and techniques to turn every customers into a 'super spreader' for your brand. It's better than free advertising. Once you start this ball rolling, your brand can grow rapidly through word-of-mouth, advocacy, influencers, and customer loyalty. Super-charge your company's marketing strategy, build up your market share, and make more sales through repeat business and customer loyalty.

Find out what works - and what doesn't - and who's succeeded, and how they did it. See how the world's top brands keep their competitive edge against all odds.

The Customer-Focused Marketing Playbook walks you step-by-step through the techniques, metrics, reporting, analysis, marketing models, technologies, tools and innovations for successful marketing strategies - both traditional and emerging - with expert guidance from thought leaders in every major market. Find out the best ways to gather, analyse, and act on customer data to increase profitability, build your brand, empower your customers, beat the competition, reduce churn, and increase customer profitability. This is a marketing book you simply can't afford to be without.

This book aims to hand you all the facts, figures and research data you need for the best decisions for a more profitable, more engaging marketing strategy. It also highlights all the facts, forecasts and trends identified by our experts from the global Marketing Factbook's vast database of market data, news, studies, research and articles, and presents you with an invaluable library of ideas and practical support you can call upon at will.

With The Customer-Focused Marketing Playbook at your side, you'll have instant access to a true goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, research and market data, plus all the supporting arguments you need to build a solid, profitable marketing strategy.

Get it on Amazon (Kindle/Print)