Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

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Promotional merchandise adds lasting brand value

The BPMA observed that promotional merchandise can be a cost-effective form of promotion because, while radio ads and advertising hoardings have a relatively comparable cost per impression, those channels have a higher cost of entry and require far larger sums to be spent overall.

According to BPMA director Stephen Barker, "With an average cost per impression of £0.003, promotional items achieve a comparable ROI to media requiring a much larger outlay, and this enables companies with a modest marketing budget to 'punch above their weight' in terms of the level of exposure achieved."

For example, the BPMA's figures show that the cost per impression for a mug is £0.001, a mid-range pen is £0.001, a calendar is £0.004, a USB memory stick is £0.005, and an umbrella is £0.003. So, with an average cost per impression of £0.003, these figures compare well with other media, with TV costing £0.008 per impression, radio costing £0.003 and advertising hoardings costing £0.003.

The survey also examined how much consumers' opinions change after receiving a promotional item, giving a measure of how such products can affect feelings, perceptions and buying activity. More than half (56%) said they felt "more favourable toward the brand or company" and, when asked how much more or less likely they were to do business with the company in the, more than three quarters (79%) said they were more likely to do so.

While 84% of consumers confirmed that a branded promotional gift increases their awareness of a brand, 63% said they preferred to receive a promotional gift with logo branding on it while only 37% said they prefer to receive an unbranded gift.

Nearly half (45%) of the consumers surveyed said they would most like to receive a USB memory stick, while 39% would like a pen, 39% would like an electrical item and 36% would like a mug. When asked what types of promotional gift they found most useful, nearly two thirds (64%) cited USB memory sticks, 61% cited writing instruments, and 54% cited mugs.

Interestingly, 18% of consumers said they had kept a mug for the longest period of time, 15% a USB memory stick, and 12% a pen. One third (33%) said they had kept a promotional item for between one and two years, and 30% had kept such an item for between three and four years.

At the same time, 44% of consumers recalled receiving a pen during the past 12 months, 34% remembered receiving a mug, and 31% recalled receiving a calendar, while the receipt of USB memory sticks and stationery items during that period were recalled by 22% and 18% respectively.

Barker concluded: "Usefulness is one of the core reasons for people retaining promotional merchandise and is a key factor in it being used time and time again, providing an ongoing reminder of the brand that gave it. No other form of media can give the advertiser such a close tie between the benefits to the user and the brand and message."

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)