Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

Flash sales still unknown to affluent consumers

Among those who said they were aware of any of the 'flash sale' sites, consumers knew of an average of 2.7 such sites. Women were found to be more aware of at least one site, while the differences within the net worth group were minimal.

Awareness of at least one site was also much higher among those who own a smartphone or a tablet computing device than among those who have access only to a standard computer.

Zappos, which has a different business model and has been in business for some 12 years, was known by 54% of the respondents surveyed. It was included in the list to provide a point of comparison with the various other flash sale sites.

One in ten affluent consumers (10%) are aware of Gilt, and all other sites listed recorded less than 10% awareness. Among those who are aware of at least one site, more than 90% are aware of Zappos. Gilt ranked second in terms of awareness among all groups examined. The relative awareness of certain sites varies by age, gender, and levels of wealth. For example, Gilt has a 24% share of awareness among those under 50 years old, and only a 12% share among those aged 60 and over.

On average, about 40% of the affluent said they had visited at least one of the 12 listed sites at least once during the previous 90 days. Among women, and among those with a US$200,000+ annual income, there was a lower likelihood of having visited one of the sites as age increased. Women were more than twice as likely as men, and those under age 50 were more than twice as likely as those aged 60+, to have visited one of the sites during the previous 90 days.

Zappos was the site most likely to be visited, with a share ranging from 58% (among those with a net worth of at least US$6 million) to over 80% among several other segments. Gilt had the second strongest share overall, typically below 10% but as high as 25% in the US$6+ million net worth group. As an average share, Zappos had 81% and Gilt had 13%.

Almost four out of ten (39%) of the affluent consumers surveyed have ever made a purchase from one of the listed sites. Members of that group, on average, had purchased from 1.2 sites each. The incidence of at least one purchase increases as age declines and income increases. Women are twice as likely to have made a purchase than men. About 87% of those who had made a purchase did so from Zappos. Gilt ranked second in purchase incidence among all groups, with the exception of those age 60+ and those in the lowest and highest net worth groupings. RueLaLa was a close third.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)