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Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business. You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy.

Get it on Amazon (Kindle/Print)
 

The past, present and future of loyalty

Over the past 25 years, the approaches being taken to increase brand and customer loyalty have evolved significantly. Some have been iconic, some inspirational, some have created lessons to be learned but all have driven forward a positive change in the way brands engage with their customers.

ICLP's latest customer loyalty trend report looks at the key loyalty trends from past, present and future, offering examples from a range of market sectors and geographies to help outline the future direction of loyalty initiatives over the coming years. For example, among the past milestones of customer loyalty we have seen:

The fundamental principle underlying all of these approaches, regardless of industry sector or brand, is the use of customer data to derive insights that can be leveraged to create a more direct and loyal customer/brand relationship. Whilst the more mature European and US markets have followed a more structured approach to loyalty marketing, brands in the more emerging markets have been able to jump straight to more digital or social-based activity to cater for today's consumer needs and their brand expectations.

So where does loyalty's future lie? According to ICLP, we can expect more of the following:

For the loyalty marketer, the future of loyalty promises to be even more exciting as the pace of change and technological evolution accelerates. Success in securing loyalty in the future will depend on how brands embrace these future trends and evolve their proposition, delivering above and beyond customer expectations.

To view ICLP's trend report, entitled '25 key considerations for driving greater customer loyalty', click here.

To sign up for email updates and insights from ICLP's loyalty blog, click here.


Sources: ICLP /
The Marketing Factbook.
Copyright © 2012 - 2025 The Marketing Factbook.

    Categorised as:

  • Customer Experience
  • Customer Loyalty
  • Knowing The Customer
  • Marketing Know-How
  • Marketing Technology

Have you seen The Customer Experience Factbook?

In this 180+ page report, you'll find all the information and support you need to build a profitable, effective CX Improvement Program that spans every part of your business.

You'll be able to implement and manage meaningful and profitable change, and grow your bottom line despite a slowing economy. Grab this goldmine of easily adaptable and up-to-date strategies, walk-throughs, trends, technologies, research, suppliers and partners, plus all the supporting arguments you need to build a solid CX strategy.

While most marketers could list maybe a dozen key points for improving their brand's Customer Experience (CX), the researchers and writers at The Marketing Factbook have identified FORTY main 'CX Keys' which will help you drive your customers to new levels of delight, loyalty, advocacy and profitability.

The areas in which customers have direct contact with your organization are perhaps the most obvious places in which CX improvements can be made, and this report addresses all 24 of these 'Direct CX Keys', applicable to offline and online businesses alike.

At the same time there are many other areas that indirectly affect CX (such as the supply chain, policies and processes) in which every business can make simple but far-reaching improvements. This report guides you through the problems and solutions for all 16 of these 'Indirect CX Keys', many of which are often forgotten or under-played even in the best CX strategies.

Get it on Amazon (Kindle/Print)
 
Copyright © 2001-2025 Peter J. Clark