Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format. With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

Get it on Amazon (Kindle/Print)

What retail loyalty leaders do that others don't

The study examined retailers including Best Buy Reward Zone, Amazon Rewards, Target REDcard, and Macy's Star Rewards, and concluded that loyalty cards can be a win-win for shoppers and retailers, especially in the lucrative holiday shopping season.

There are many types of reward and loyalty programmes, including those that are free to join and others that require shoppers to sign up for a credit or debit card first. According to ShopSmart's editor-in-chief, Lisa Lee Freeman, consumers are advised not to leave an outstanding balance on credit cards linked to loyalty programmes if possible, as high interest rates are also an incentive for retailers to recruit members.

Among the programmes, benefits and perks, and fine print highlighted were:

• Amazon Rewards Visa card
  This card can deliver big rewards in the form of cash back, gift cards and travel for frequent Amazon shoppers.

  Best Perk: A US$50 gift card just for signing up.

  How It Works: Three points for every US$1 charged at Amazon.com, including downloads, gift cards and subscriptions. One hundred points converts into US$1 to spend with Amazon.

• Best Buy Reward Zone
  The perks of this programme are a big incentive to join, especially for those who make big purchases here. Best Buy's new price-match guarantee includes online retailers such as Amazon.com and members receive exclusive offers, promotions, and access to special events.

  Best Perk: Free product setup helpline for Premier Silver members of the programme.

  How It Works: US$1 spent in stores or online equals 1 point. Or join the free Reward Zone Gamers Club to earn 2 points per US$1 on gaming purchases and trade-ins.

• Macy's Star Rewards
  Shoppers get 15% off purchases made in their first two days after enrolling, plus choose-your-own sale days and returns for up to two years without a receipt.

  Best Perk: Exclusive store coupons.

  How It Works: All Macy's cardholders automatically receive coupons in the mail.

• Target REDcard
  This debit card gives shoppers all the perks and none of the interest payments that come with credit options. In addition to 5% discounts on almost all purchases, shoppers get free shipping on online purchases and 30 extra days for returns.

  Best Perk: 5% off both in-store and with online purchases.

  How It Works: Simply shop and pay with the card.

Looking beyond credit and debit card reward programmes, there were three free rewards apps for smartphones that were noteworthy:

• Belly
  Forget punch cards and stamps. With Belly, shoppers simply scan their phones at the register to keep track of their loyalty activity and earn rewards. It works on Android and Apple phones.
• Front Flip
  Unlock rewards and win instant prizes by scanning QR codes at participating retailers, restaurants and online. It also works on Android and Apple devices.
• Key Ring Rewards Cards
  This app allows users to scan their loyalty cards, join new programmes, and receive exclusive discounts from within the app itself. This also works on Android and Apple handsets.

Have you seen How To SELL Anything?

This incredible sales handbook distils an expert's lifetime of sales and marketing experience and hands it to you on a platter, in a simple, easy-to-follow format.

With existing customers being the most valuable source of income for any business, this book will teach you how to increase your return business and make more profit from your most loyal customers - and even how to reduce the costs of dealing with your least profitable customers.

You'll learn to sell yourself, sell your products, and sell your brand on the internet, writing high-conversion landing pages, social media posts, and more. You'll start attracting customers you didn’t even know existed, and learn the top trade secrets for customer retention.

You'll become a lean, mean selling machine. See how the experts do it and learn to adapt what they've done for your own profit. You'll learn to write strong, powerful, effective sales copy, whether it's for a sales script, sales letter, flyer, insert, advert or just about anything else.

You'll learn how to sell whether you're selling by telephone, by mail, or even meeting prospects face-to-face. You'll find out how to size them up, present yourself, nail down their true needs, close the sale, and learn to tackle the tricky ones.

You'll discover the biggest secrets of successful direct mail sellers, sales letter writers, and how to segment and choose the right prospects for each campaign.

Get it on Amazon (Kindle/Print)